Business Transformation

Business Transformation

Driving real change by transforming the ways that brands reach and engage with shoppers, thus transforming the brands themselves.

Projects Made Simple

Objective: Increase sales in the hardware and paint categories at Walmart - a retail destination not known for home improvement.

Solution: Shoppers watched simple, step by step "how to" videos and flocked to the corresponding endcap merchandising including all the products needed to complete the DIY job at hand.

Hot Wheels Race Rewards

Objective: Create a loyalty program that rewards Walmart shoppers for their purchases of select Hot Wheels products.

Solution: Race Rewards turned tech-savvy Hot Wheels shoppers into long-term loyalists to the brand.

Experience Design

Experience Design

An understanding and expertise about shopper behavior informs an approach to engagement driven by custom created experiences.

AXE Stage Pass

Objective: Get millennials who have aged out of the AXE brand to reevaluate the updated AXE product line and purchase.

Solution: Leveraged the universal cool factor of music to get the attention of the content-driven millennial shopper and tightly integrated the brand equities into a Walmart-exclusive entertainment platform.

Mirum Productions

Objective: Brands want to share their unique stories, but it's difficult to reach shoppers and drive meaningful action through the clutter.

Solution: Mirum Productions collaborates with brands to create original video, photo, audio and graphic content to drive authentic connections and results. Offering the best technology and best-in-class experts in the heart of Los Angeles, we're able to conceive your brand's story from concept to execution in one seamless process under one roof.

Commerce Activation

Commerce Activation

Influencing the behavior of shoppers as they convert is the most critical point of activation.


Objective: Drive national velocity of real techniques and EcoTools Brushes prior to the holiday.

Solution: Drove make-up brush volume by activating a flash sale on makeup brushes utilizing influencers and a coupon countdown widget.


Objective: Raise awareness of the affordability of a new Intel laptop at Walmart while featuring three different laptops.

Solution: Leveraging proprietary influencer technology, Windo, social influencers distributed custom video content and promoted a contest to drive engagement and action.


Objective: Promote Lipton Tea and The Muppets partnership while enticing shoppers to purchase the new Lipton Natural Energy tea bags.

Solution: A social shopper campaign built awareness around the new Lipton Natural Energy tea with free samples to drive action.


We are makers, believers, and make-believers.

Contact Mirum Shopper

Mirum Shopper HQ 1 310 559 9222 2920 S. Sepulveda Blvd
Los Angeles, CA 90064
United States

Jay Mathew

Chief Operating Officer

David May

VP, Client Engagement

Joe Lagattuta

EVP, Creative

Tony Dowling

Chief Financial Officer

David Painter

VP, General Manager CHI

Laura Karmarkar

VP, General Manager LA